Canon PowerShot SX530 HS Digital Camera

Zoom Bigger, Share Faster. Whether the perfect shot is up close or seemingly out of reach, you'll capture it beautifully thanks to the amazing 50x (24-1200mm) zoom power of the PowerShot SX530 HS camera. Think high-magnification shooting is tricky? Not with this camera: from its comfortable ergonomic grip to its advanced systems like Intelligent IS and Zoom Framing Assist, the PowerShot SX530 HS is designed to let you track your subject easily, and capture it with accurate focus and clarity.

The camera is also equipped with Canon's sophisticated wireless connectivity, so sharing your spectacular images and videos with friends, family and other devices is seamless and simple. The quality of both your still images and breathtaking 1080p Full HD video will impress you, especially in low-light situations, due to a 16.0 Megapixel High-Sensitivity CMOS sensor and the DIGIC 4+ Image Processor, which together create the Canon HS SYSTEM. Whether you're home with family or traveling the world, you'll want the amazing zoom power and advanced performance of the PowerShot SX530 HS camera by your side.

50x Optical Zoom (24-1200mm) Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in all the way to the exact shot you want, but you'll be able to capture those shots with incredible Canon quality.

The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies the best stabilization technology to keep images clear and virtually shake-free in a wide variety of conditions.